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Toyota Displaces World's Most Valuable Auto Brand

Seavas, Beamer... Seavas...How does it feel to be displaced from your rank as the world's most valuable auto brand? It sure feels pretty good for the new reigning leader, Toyota and all of the brand's many enthusiasts, that's for sure.

Alright, we know we're being a bit childish and bratty... Seriously though, news of Toyota's overhaul of the Blue and White Shield in Millward and Brown's BrandZ survey is a huge milestone, not only for the new champion, but the auto industry as a whole.

Millward Brown, for those of you not familiar…

Toyota Partners with Microsoft to Improve EV Efficiency

Toyota is partnering with Microsoft to create an in-car electronics system designed to aid the efficiency of their battery-powered vehicles. Both companies will invest one-billion yen ($12 million) in a Toyota subsidiary that will provide data services for drivers.

Toyota and Microsoft indicate the forthcoming system will incorporate a suite of telematics services, including data, in-car entertainment, navigation, and multimedia. Powered by Window's Azure cloud computing platform, it may also be employed to manage…