"Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts," a report from Interbrand stated after Toyota was awarded "Best Global Brands" for 2011.1
The Best Global Brands 2011 is an annual report showcasing top brands in many major industries. Toyota gained six performance points this year, with 11 points in all, including recognition for dealing with quality issues in favorable ways. Toyota was also cited for dealing with the aftermath of Japan's earthquake and tsunami well.
Interbrand takes into account three aspects:
- Financial performance of products and services.
- The role of a brand in purchase decisions.
- Ability to bring in earnings for the company.
Every car that rolls onto the lot of DCH Toyota of Oxnard is sure to be as good as the next.