Over the years, Toyota has made gigantic strides in automotive technology. Look at Toyota Prius - the very first mass produced hybrid gas and electric vehicle. It has sold hundreds of thousands of models not only in North America, but across the globe. From the dealer lots at DCH Toyota of Oxnard to rental models from Zipcar - getting into a hybrid Prius is an event many have already experienced.

At 2012's North American International Auto Show in Detroit, the Japanese auto maker displayed more new green technology for car fans. At a small reception in the Cobo Center, Toyota introduced their FCV - Hydrogen Fuel Cell Vehicle, to automotive press officials.

Named Toyota FCV-R, the concept did catch a few glimpses at 2012 NAIAS. But the car is being kept quiet for now, as Toyota wants to really impress the public once a production car is ready.

FCV-R (FCV- Fuel Cell Vehicle, R for "Reality and Revolution") is significant because "it reminds us that Toyota is still planning to field a hydrogen-powered car by 2015."¹

You see, other auto makers have tried to bring Hydrogen-powered cars to the public. They are not as popular as hybrid gas / electric cars, yet. Once Toyota brings out their FCV, it might change the game all together.

Source: ¹http://content.usatoday.com/communities/driveon/post/2012/01/toyotas-fuel-concept-gets-low-key-detroit-reception/1