Earning an Insurance Institute for Highway Safety "Top Safety Pick" award is no small feat. The organization puts vehicles through rigorous rounds of crash testing, aimed at proving just how safe a vehicle can keep a driver in the event of a car accident. Of course, the ultimate goal of the IIHS is to stop accidents from happening as well, which is why the company puts a heavy emphasis on technologies that prevent crashes in the first place. In fact, the company even mandates that any vehicle receiving a "Top Safety Pick Title" features at least Electronic Stability Control as a standard feature.
Why the long rant about safety? Aside from the fact that it's an important aspect of choosing your next car, DCH Toyota of Oxnard is setting the stage for an exciting announcement. This year, Toyota took home more "Top Safety Pick" awards than any other automaker. More specifically, Toyota took home "Top Safety Pick" titles for the Avalon, Camry, Corolla, Highlander, Prius, Prius v, Sienna, Tundra, Venza, and Yaris. Adding to the big win for Toyota is that fact that its luxury arm took home awards for its CT 200h and RX, while its youth brand was recognized for the tC, xB, and xD.
"Safety is a core value that dates back to the foundation of our company," explains Steve St. Angelo, executive vice president of Toyota Motor Engineering & Manufacturing North America, Inc. "IIHS' awards further recognize our commitment to helping protect drivers and passengers."1