Around the state of California, including the Los Angeles area, drivers are well-acquainted with the eco-friendly Toyota Prius. But the auto brand is looking to raise even more awareness about the model, particularly the Prius Plug-In variant and its exceptional fuel-economy claims. To back the notion that the plug-in is a trusty green vehicle, Toyota is presenting the "2013 Prius Plug-In Challenge."

Toyota launched its first of five separate waves of the challenge at the…

At DCH Toyota of Oxnard, we make our Los Angeles area drivers' safety a priority, which is why we regularly update our blog with the latest updates concerning your new Toyota vehicle. This post is no different, as we deliver some valuable details regarding a recent recall.

The recall affects those who own or drive a Toyota FJ Cruiser that:

• Is of one of the following model years: 2007, 2008, 2009, 2010, 2011, 2012, or…

With green models like the Prius, Toyota's commitment to the environment is pretty clear. However, many aren't aware that the auto brand's eco-friendly efforts extend beyond their new Toyota lineup.

Teamed up with the Wyland Foundation, Toyota recently presented the second annual National Mayor's Challenge for Water Conservation and through its participation, the automaker encouraged residents in all fifty states to practice water-saving lifestyle choices resulting in over 742 million gallons…

Did you know April is Distracted Driving Awareness Month? At DCH Toyota of Oxnard, we are aware of the harsh reality that car crashes are the leading cause of fatalities among teenagers. While we provide our own community-driven DCH Teen Safe Driving Program to help young drivers stay safe, we always welcome extra help. Toyota is teaming up with Teen Vogue for the "Arrive in Style" campaign, aimed at teenage girls to raise awareness of?

Though the team at DCH Toyota of Oxnard may be professional Toyota experts, we are jokesters at heart. We know many of you like to get in on April Fools' Day fun so when we read the annual prank press release from the auto brand's United Kingdom-based branch, we just had to share it with you!

The UK Division jokingly announced a new Toyota prepped for the British Touring Van Championship. The European-exclusive Proace?

Around this time of year, you'll find the DCH Toyota of Oxnard crew acting like kids the night before Christmas. The Geneva Motor Show just has that effect on us. With the reveal of exciting new Toyota models and the epitome of innovative car technology, are you surprised? It was only good tidings from Toyota, who unveiled its personal mobility vehicle and latest compact concept, the i-Road.

Toyota designed the battery-powered electric car with?

People around the Los Angeles area are more than familiar with the Prius, but did you know that the new Toyota is just as popular throughout the entire state of California? What draws us to the car isn't rocket scientist.

A major contributor to the Toyota model's appeal is its outstanding fuel economy. With some of the highest gas prices in the country, Californians sure need a vehicle that gets a bang for?

Our Toyota fans in Ventura, Santa Barbara and Thousand Oaks who are looking for some road trip inspiration, listen up. We would like to dedicate a DCH Toyota of Oxnard blog post and tell about an exciting destination. For our fans out there who haven't heard, Toyota recently opened the Toyota USA Automobile Museum in Torrance, CA.

Now that the Chicago Auto Show has come and gone everyone here at DCH Toyota of Oxnard can take a moment and relax. There were certainly a lot of exciting things to see in the Windy City but we were drawn the debut of a new Toyota model. Of course we are talking about our 2014 Toyota Tundra.

There's nothing more exciting than shopping for a new car. It also, however, can be a bit much to handle. With so many models to choose from in the new Toyota lineup, our favorite Japanese automaker is doing everything in its power to make sure you have no trouble being matched with the perfect car, truck, or SUV for your needs.

And how exactly can Toyota do that?

The answer is quite simple: with…