DCH Toyota of Oxnard

The Toyota Prius is currently the best selling hybrid-engine vehicle in the US, and for very good reason. With an EPA-estimated 51 mpg city/48 mpg highway rating, the Toyota Prius is the go to car for greater Oxnard, CA area drivers who want to cut down on their gas bill. And don't expect the demand for the Prius to subside any time soon. Most likely, the demand will continue to rise alongside with…

Spring is officially here. And we all know what that means: spring cleaning. It's that time of year when everyone tries to tidy up after months of living indoors in near hibernation. And while many people dread having to clean up the pigsty they've been living in, Toyota is looking to change people's perceptions of the activity by joining forces with the National Audubon Society.

Why does Toyota care how clean our…

Over the years, Toyota has made gigantic strides in automotive technology. Look at Toyota Prius - the very first mass produced hybrid gas and electric vehicle. It has sold hundreds of thousands of models not only in North America, but across the globe. From the dealer lots at DCH Toyota of Oxnard to rental models from Zipcar - getting into a hybrid Prius is an event many have already experienced.

At 2012's North American International Auto…

Toyota recently announced that they'd be bringing six new hybrid models to the market in the 2012 model year. This doesn't include the new Toyota Prius v, upcoming Toyota Prius Plug-In Hybrid, or even the recently-announced Toyota Prius C. Rather, Toyota has said that their goal is to further expand its hybrid offerings.

More specifically, the Japanese automaker is claiming that two of these six new models will be released under the luxury…

Toyota has received the green light from the local authority in Derbyshire, England and is now set to move forward with its ambitious undertaking to develop a 17,000-solar-panel array. The impressive solar panel farm, estimated at ? 10m (~$16,450,785), will occupy a plot of 90,000 square meters (~986,751 square feet) on the Derbyshire facility's expansive industrial land.

Toyota has crunched the numbers. And, according to their calculations, the all-new solar…

Toyota is partnering with Microsoft to create an in-car electronics system designed to aid the efficiency of their battery-powered vehicles. Both companies will invest one-billion yen ($12 million) in a Toyota subsidiary that will provide data services for drivers.

Toyota and Microsoft indicate the forthcoming system will incorporate a suite of telematics services, including data, in-car entertainment, navigation, and multimedia. Powered by Window's Azure cloud computing platform, it may also be employed to manage…

Toyota is showing no signs of hitting the brakes in the world of EV technology. Quite the opposite, they're accelerating full speed ahead.

For one, they're developing the iQ EV in house.  Second, they're working with luxury EV maker Tesla Motors Inc. to develop an electric version of its RAV4 compact SUV. Both are scheduled to go on sale in the U.S. sometime next year.

Even more impressive is that while…

It seems like automakers and consumers alike are on the elusive quest for a better way to power electric cars. That quest is getting a little less equal. Toyota Motor Co., the largest seller of hybrid vehicles worldwide is working on developing a magnesium battery that holds twice the energy of lithium-ion cells. According to Jeffrey Makarewiez, the engineer managing the U.S. project, the work in Ann Arbor complements other future electric-power chemistry at Toyota labs in Japan.

"Going from nickel-metal hydride to lithium ion, you essentially double energy capacity," Makareweiz says. "Lithium ion theoretically, under ideal conditions, has…

Toyota is always ahead of the curve in technology when it comes to automobiles. Their latest venture may help protect us from the sun. "Toyota has invented an innovative glass technology that claims to reduce ultraviolet (UV) light penetration into the front of the car by approximately 99 per cent," according to reports.

During 2011, the front-door glass will be used in various new Toyota cars to be launched on international markets - and maybe set to launch in the United States.

"Combined with UV-reducing windscreens, the use of the new front-door glass will result in an approximate 99 per cent…