Though the team at DCH Toyota of Oxnard may be professional Toyota experts, we are jokesters at heart. We know many of you like to get in on April Fools' Day fun so when we read the annual prank press release from the auto brand's United Kingdom-based branch, we just had to share it with you!

The UK Division jokingly announced a new Toyota prepped for the British Touring Van Championship. The European-exclusive Proace?

Now that the Chicago Auto Show has come and gone everyone here at DCH Toyota of Oxnard can take a moment and relax. There were certainly a lot of exciting things to see in the Windy City but we were drawn the debut of a new Toyota model. Of course we are talking about our 2014 Toyota Tundra.

There's nothing more exciting than shopping for a new car. It also, however, can be a bit much to handle. With so many models to choose from in the new Toyota lineup, our favorite Japanese automaker is doing everything in its power to make sure you have no trouble being matched with the perfect car, truck, or SUV for your needs.

And how exactly can Toyota do that?

The answer is quite simple: with…

It's no secret: Toyota wants your next car to be a Camry, RAV4, Tacoma, or so forth. But with such fierce competition in the automotive world, simply making a great vehicle isn't enough sometimes. That's why the Japanese automaker's marketing team is hard at work to win over your attention.

One way to do so is by creating a catchy tagline that will stick in the back of your mind when…

The only thing worse than being in an accident is being at fault for it. Knowing this, Toyota is developing a new system that aims to remind drivers with a bit of a led foot to slow down when there's strong potential for an accident.

Sounds great, but how does it work?

The Pre-Collision System (PCS) from Toyota uses millimeter-wave radar to detect the potential for a collision ahead of a vehicle. As the…

No one wants a dud car. No one. Hence it stands to reason that Consumer Reports' Reliability Survey is one which people pay close attention to and use as a guide for shopping. This year's results, we're proud to say, puts Toyota's three brands at the top of the list.

What companies are we referring to when we say Toyota's three brands?

Toyota as well as Scion and Lexus.

Scion came…

Toyota already has a total of seven hybrid and electric cars to its name. Given many other automakers have only one, maybe three; it's something we're very proud of? Not hot headed or anything, just enjoying the feeling that comes with doing the right thing. However, in watching consumers struggle with volatile gas prices, Toyota believes it can do even better? It wants to do better.

To start, the Japanese automaker is promising…

If you fancy yourself to be an environmentally-conscious consumer you may think that your auto-buying options are limited to small electric and hybrid varieties. And if you truly view this as a limitation, DCH Toyota of Oxnard has good news for you.

Introducing the all-new Toyota RAV4 EV - the dynamic, all-electric SUV that is set to arrive at select California dealerships by the end of the summer.

Where did the idea come from?

The RAV4…

At DCH Toyota of Oxnard we're committed to complete transparency when it comes to your next new Toyota. And that means fully disclosing any costs that may accumulate in the time that you own a specific vehicle.

One cost that many drivers have been asking us about lately is replacing the battery found in a 2012 Toyota Prius. It's a good question to ask, since no battery lasts forever. And while it's…

If you're looking for a reliable compact car that's light on gas, you can't go wrong with the 2012 Toyota Corolla. Available at for a test drive at DCH Toyota of Oxnard, it's received an incredible number of awards and accolades, including...