Around this time of year, you'll find the DCH Toyota of Oxnard crew acting like kids the night before Christmas. The Geneva Motor Show just has that effect on us. With the reveal of exciting new Toyota models and the epitome of innovative car technology, are you surprised? It was only good tidings from Toyota, who unveiled its personal mobility vehicle and latest compact concept, the i-Road.

Toyota designed the battery-powered electric car with?

The only thing worse than being in an accident is being at fault for it. Knowing this, Toyota is developing a new system that aims to remind drivers with a bit of a led foot to slow down when there's strong potential for an accident.

Sounds great, but how does it work?

The Pre-Collision System (PCS) from Toyota uses millimeter-wave radar to detect the potential for a collision ahead of a vehicle. As the…

You might have heard that Toyota is planning to develop a fuel cell vehicle for the new Toyota lineup here at DCH Toyota of Oxnard in the future. While it's not expected until 2015, the automaker is already utilizing the technology. At its Torrance, California campus, Toyota has installed a 1.1-megawatt hydrogen fuel cell generator, the largest ever made.

It's part of the automaker's continued effort at striving for efficiency in…

You might never have heard of Bodine Aluminum before. But, they have played a critical behind-the-scenes role in Toyota's success here in North America. Originally founded in St. Louis, Missouri in 1912 by Mr. Jesse R. Bodine, Bodine Aluminum has deep automotive-industry roots. In fact, during its youth, the company focused primarily on manufacturing patterns for diverse automotive clientele. The company quickly expanded and began also creating parts for the military and aircraft industry…

At DCH Toyota of Oxnard we're committed to complete transparency when it comes to your next new Toyota. And that means fully disclosing any costs that may accumulate in the time that you own a specific vehicle.

One cost that many drivers have been asking us about lately is replacing the battery found in a 2012 Toyota Prius. It's a good question to ask, since no battery lasts forever. And while it's…

The first thing every new Smartphone user wants to do is download all the must have Apps. That's why we here at DCH Toyota of Oxnard have gone ahead and created a list of games and tools that Toyota has created for casual enthusiasts, gamers, and shoppers alike.

When it comes to earning EV racing notoriety, Toyota is upping its stakes. Specifically, they're putting aside their hybrid 3400cc V8 and supercapacitor energy storage system in favor a car dubbed TMG EV P002, which they plan to take to Pikes Peak on July 8^th.

The Pikes Peak International Hill Climb for readers not familiar with the event is the ultimate stamina challenge. It takes place in Colorado every year. And, every year…

Over the years, Toyota has made gigantic strides in automotive technology. Look at Toyota Prius - the very first mass produced hybrid gas and electric vehicle. It has sold hundreds of thousands of models not only in North America, but across the globe. From the dealer lots at DCH Toyota of Oxnard to rental models from Zipcar - getting into a hybrid Prius is an event many have already experienced.

At 2012's North American International Auto…

In-vehicle infotainment systems are becoming a pretty big deal in the automotive industry. Consumers have made it clear that more information behind the wheel is necessary, but automakers have also recognized the fact that it can present a distraction that can lead to accidents. That's where the Japanese automaker's latest invention, the Entune system comes in.

The Toyota Entune system allows drivers to access a wide range of information in the blink of…

Initially, the all new Toyota Entune infotainment system was set to debut in three models: The  forthcoming 2012 Prius v, 2012 Toyota Camry, and 2012 Toyota Tacoma. Toyota, however, has opted to share the Entune love with another quintessential model, the Toyota 4Runner.

The Toyota Entune system comes as a standard feature only on the Limited Grade trim of the 2012 Toyota 4Runner, though it's also an optional feature on every other trim level…