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With total sales coming in at over 160K for the month of April, Toyota is looking stronger than ever. The Japanese car manufacturer is reporting a 11.6% increase in vehicles sold over last year, and they don't anticipate a slow down.

"Thanks to continued strong sales of Camry and Prius family, Toyota was America's number one retail brand for the second straight month," said Bob Carter, Toyota Division group vice president and…

The Toyota Prius is currently the best selling hybrid-engine vehicle in the US, and for very good reason. With an EPA-estimated 51 mpg city/48 mpg highway rating, the Toyota Prius is the go to car for greater Oxnard, CA area drivers who want to cut down on their gas bill. And don't expect the demand for the Prius to subside any time soon. Most likely, the demand will continue to rise alongside with…

"Spring Greening Challenge" With the National Audubon Society

Spring is officially here. And we all know what that means: spring cleaning. It's that time of year when everyone tries to tidy up after months of living indoors in near hibernation. And while many people dread having to clean up the pigsty they've been living in, Toyota is looking to change people's perceptions of the activity by joining forces with the National Audubon Society.

Why does Toyota care how clean our…

We here at DCH Toyota of Oxnard always say that Toyota is looking out for its customers, and the development of their latest service more than proves it. Dubbed the Excess Wear & Use Protection Plan, it's focus is to put customers' minds at ease who've chosen to lease a new Toyota .

And how exactly can it do that? Simply put, by eliminating the fear of charges that they would otherwise be responsible for…

Toyota's 2012 "100 Cars for Good" Program

For the second year in a row, Toyota is planning to give back to local communities across the country in a big way. That's right, the Toyota "100 Cars for Good" program has been green lit for a return in 2012, and everyone here at DCH Toyota of Oxnard is quite happy to hear it.

For those of you who don't know what the Toyota "100 Cars for Good" campaign is; it's…

Do you ever have questions about buying or leasing a vehicle? Unsure about which option is best for you? Toyota is here to help. The Japanese automaker's website includes a "Buy or Lease Quiz" page, located here (http://www.toyota.com/financial/buy-or-lease/buy.html), to help drivers decide whether buying or leasing is best for them with seven simple multiple-choice questions. For example, some questions/statements include: "I paid for my existing vehicle…

Toyota Will Hit 25 Million Milestone in 2012

Toyota might not have the longest history in the auto market, but it can boast one of the most prolific. This year, Toyota will produce its 25 Millionth vehicle. This news comes in the wake of last year's tsunami and earthquake in Japan and flooding in Thailand. Shigeki Terashi, President and COO of TEMA explains the impact of these disasters, stating, "Despite a challenging year due to the earthquake and tsunami in Japan that…

Toyota Hydrogen Concept

Over the years, Toyota has made gigantic strides in automotive technology. Look at Toyota Prius - the very first mass produced hybrid gas and electric vehicle. It has sold hundreds of thousands of models not only in North America, but across the globe. From the dealer lots at DCH Toyota of Oxnard to rental models from Zipcar - getting into a hybrid Prius is an event many have already experienced.

At 2012's North American International Auto…

Toyota Hybrid Total Increases to 6 Models

Toyota recently announced that they'd be bringing six new hybrid models to the market in the 2012 model year. This doesn't include the new Toyota Prius v, upcoming Toyota Prius Plug-In Hybrid, or even the recently-announced Toyota Prius C. Rather, Toyota has said that their goal is to further expand its hybrid offerings.

More specifically, the Japanese automaker is claiming that two of these six new models will be released under the luxury…

10 Toyota Models Awarded Top Safety Picks

Earning an Insurance Institute for Highway Safety "Top Safety Pick" award is no small feat. The organization puts vehicles through rigorous rounds of crash testing, aimed at proving just how safe a vehicle can keep a driver in the event of a car accident. Of course, the ultimate goal of the IIHS is to stop accidents from happening as well, which is why the company puts a heavy emphasis on technologies that prevent crashes in…