DCH Toyota of Oxnard

Over the years, Toyota has made gigantic strides in automotive technology. Look at Toyota Prius - the very first mass produced hybrid gas and electric vehicle. It has sold hundreds of thousands of models not only in North America, but across the globe. From the dealer lots at DCH Toyota of Oxnard to rental models from Zipcar - getting into a hybrid Prius is an event many have already experienced.

At 2012's North American International Auto…

Toyota recently announced that they'd be bringing six new hybrid models to the market in the 2012 model year. This doesn't include the new Toyota Prius v, upcoming Toyota Prius Plug-In Hybrid, or even the recently-announced Toyota Prius C. Rather, Toyota has said that their goal is to further expand its hybrid offerings.

More specifically, the Japanese automaker is claiming that two of these six new models will be released under the luxury…

Earning an Insurance Institute for Highway Safety "Top Safety Pick" award is no small feat. The organization puts vehicles through rigorous rounds of crash testing, aimed at proving just how safe a vehicle can keep a driver in the event of a car accident. Of course, the ultimate goal of the IIHS is to stop accidents from happening as well, which is why the company puts a heavy emphasis on technologies that prevent crashes in…

Toyota may be a Japanese automaker, but that doesn't mean all of their vehicles are made in Japan. Actually, they have a rather large manufacturing presence in North America, and it's growing with the official opening of Toyota Motor Manufacturing Mississippi, which just began producing the Toyota Corolla. The new plant represents a continued investment from Toyota in the U.S. economy, which is a bold and smart move, especially when so many…

In-vehicle infotainment systems are becoming a pretty big deal in the automotive industry. Consumers have made it clear that more information behind the wheel is necessary, but automakers have also recognized the fact that it can present a distraction that can lead to accidents. That's where the Japanese automaker's latest invention, the Entune system comes in.

The Toyota Entune system allows drivers to access a wide range of information in the blink of…

Surfers are a different breed than most commuters. They require a wide range of utilities at their disposal, and no one knows this better than the people at Toyota, who recently teamed with Oakley and several other aftermarket parts suppliers to create a surfing-inspired variant of the 2012 Toyota Tacoma.

Officially dubbed the Oakley Surf Tacoma, the vehicle debuted on November 1^st at the 2011 SEMA Show. Australian surfing pro, Tom Whitaker was on…

It's one thing for an automaker to show off a performance-tuned variant of a popular model at the SEMA Show. It's an entirely different thing when they show off a performance-tuned model based on an already limited-edition variant of that model. How do we know this? Because that's exactly what Toyota has done with a new racing truck based on the upcoming 2012 Toyota Tacoma TRD T/X Baja Edition.

Known as…

Initially, the all new Toyota Entune infotainment system was set to debut in three models: The  forthcoming 2012 Prius v, 2012 Toyota Camry, and 2012 Toyota Tacoma. Toyota, however, has opted to share the Entune love with another quintessential model, the Toyota 4Runner.

The Toyota Entune system comes as a standard feature only on the Limited Grade trim of the 2012 Toyota 4Runner, though it's also an optional feature on every other trim level…

"Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts," a report from Interbrand stated after Toyota was awarded "Best Global Brands" for 2011.¹

With vehicles like Toyota Highlander and hybrid Toyota Prius it's no wonder the company is still No. 1.

The Best Global Brands 2011 is an annual…

The 2012 Toyota Tacoma official price range has been set, from $17,685 for base models to $28,645 with a wide variety of optional upgrades.

The Tacoma Regular Cab 4x2 is powered by a 159-hp 2.7-liter I-4 engine matted to 5-speed manual transmission (that's the model going for $17,685). Heading up in trim, the top-of-the-line four-cylinder Access Cab 4x4 with automatic transmission comes in at $25,865, only $10 more than…