If you were to take a glance at the 2012 Toyota Tundra that recently sold at the Barret-Jackson Charity Auction, you'd think the person who bought it for $100,000 was out of their mind... and for good reason. The truck looks old, rustic, and just plain beat up.

But that's all part of the look.

The 2012 Toyota Tundra in question was custom made by NASCAR driver, Clint Bowyer, and it's…

When it comes to earning EV racing notoriety, Toyota is upping its stakes. Specifically, they're putting aside their hybrid 3400cc V8 and supercapacitor energy storage system in favor a car dubbed TMG EV P002, which they plan to take to Pikes Peak on July 8^th.

The Pikes Peak International Hill Climb for readers not familiar with the event is the ultimate stamina challenge. It takes place in Colorado every year. And, every year…

There are many things you could say about Toyota. You could say they strive to deliver drivers ultimate safety? Or that they work to provide drivers convenience and constantly work to raise the bar on integrity. The company's attribute DCH Toyota of Oxnard would like to focus on today, however, is how responsible they are when it comes to making decisions which will ultimately lighten their environmental footprint.

The obvious case in point is…

Toyota has recently reclaimed the title of 'World's Largest Automaker' as noted by the title of this post. The company had previously lost the designation to GM, after suffering severe parts and production shortages last year, due to the devastating earthquake and tsunami.

Despite a few setbacks, Toyota is in full motion and stronger than ever before. And to prove it, the company has released several new Toyota models that have had no trouble…

With total sales coming in at over 160K for the month of April, Toyota is looking stronger than ever. The Japanese car manufacturer is reporting a 11.6% increase in vehicles sold over last year, and they don't anticipate a slow down.

"Thanks to continued strong sales of Camry and Prius family, Toyota was America's number one retail brand for the second straight month," said Bob Carter, Toyota Division group vice president and…

The Toyota Prius is currently the best selling hybrid-engine vehicle in the US, and for very good reason. With an EPA-estimated 51 mpg city/48 mpg highway rating, the Toyota Prius is the go to car for greater Oxnard, CA area drivers who want to cut down on their gas bill. And don't expect the demand for the Prius to subside any time soon. Most likely, the demand will continue to rise alongside with…

Spring is officially here. And we all know what that means: spring cleaning. It's that time of year when everyone tries to tidy up after months of living indoors in near hibernation. And while many people dread having to clean up the pigsty they've been living in, Toyota is looking to change people's perceptions of the activity by joining forces with the National Audubon Society.

Why does Toyota care how clean our…

We here at DCH Toyota of Oxnard always say that Toyota is looking out for its customers, and the development of their latest service more than proves it. Dubbed the Excess Wear & Use Protection Plan, it's focus is to put customers' minds at ease who've chosen to lease a new Toyota .

And how exactly can it do that? Simply put, by eliminating the fear of charges that they would otherwise be responsible for…

For the second year in a row, Toyota is planning to give back to local communities across the country in a big way. That's right, the Toyota "100 Cars for Good" program has been green lit for a return in 2012, and everyone here at DCH Toyota of Oxnard is quite happy to hear it.

For those of you who don't know what the Toyota "100 Cars for Good" campaign is; it's…

Do you ever have questions about buying or leasing a vehicle? Unsure about which option is best for you? Toyota is here to help. The Japanese automaker's website includes a "Buy or Lease Quiz" page, located here (http://www.toyota.com/financial/buy-or-lease/buy.html), to help drivers decide whether buying or leasing is best for them with seven simple multiple-choice questions. For example, some questions/statements include: "I paid for my existing vehicle…