The company that introduced Prius to the world, Toyota, is planning on 11 new and revamped hybrid models by 2013. Toyota currently sells eight hybrids in the US, split between the Toyota and Lexus nameplates. They are committed to releasing six new models before 2012.

As Reuters reported this week: "One of the new releases will be a small hybrid with fuel economy the company says exceeds 40 km/L-equating to a whopping 94 mpg in Japanese testing. It's too early to know how that will translate to U.S. standards, except that its mileage will likely beat all…