DCH Toyota of Oxnard

Seavas, Beamer... Seavas...How does it feel to be displaced from your rank as the world's most valuable auto brand? It sure feels pretty good for the new reigning leader, Toyota and all of the brand's many enthusiasts, that's for sure.

Alright, we know we're being a bit childish and bratty... Seriously though, news of Toyota's overhaul of the Blue and White Shield in Millward and Brown's BrandZ survey is a huge milestone, not only for the new champion, but the auto industry as a whole.

Millward Brown, for those of you not familiar…

The Toyota Prius is the world's best selling and most quiet hybrid car. When the electric engine controls the vehicle, you almost can't even hear it pass by. This has been an issue in some areas, especially those with high pedestrian and bicycle traffic.

Several accidents over the years involving a collision between hybrid cars and those on foot or on bikes has raised concerns that the Toyota Pius is too quiet. Toyota is working on a solution to the issue.

Toyota will start selling a $148 speaker system in Japan on August 30, which will play sounds…

The hybrid car race is on - but the finish line is no checkered flag. It's an attempt to make the longest lasting, most fuel efficient and affordable gas-electric cars on the road in The United States of America.

Toyota has quickly risen to be the most well known hybrid car maker with their 10-Year old (and still running strong) Prius sedan. But even with so many consumers driving off in a new or pre-owned Prius, there are still many car buyers heading towards regular, internal combustion engine vehicles.

Toyota, along with other hybrid car makers, have plans to make…

Toyota launched a new kind of car in North America ten years ago. The Prius, an affordable car with a hybrid gas/electric power train. In the decade that followed, the Prius has made an indelible mark on the automotive industry. The car with its signature wedge shape proved to be an agent of change, and a start-up for innovative ideas. Over 1.8 million units have been sold in the world to date, with nearly 900,000 in the U.S. alone.

Nearly 900,000 people who chose to drive a Toyota Prius versus the average car in the…