There's nothing more exciting than shopping for a new car. It also, however, can be a bit much to handle. With so many models to choose from in the new Toyota lineup, our favorite Japanese automaker is doing everything in its power to make sure you have no trouble being matched with the perfect car, truck, or SUV for your needs.

And how exactly can Toyota do that?

The answer is quite simple: with…

It's no secret: Toyota wants your next car to be a Camry, RAV4, Tacoma, or so forth. But with such fierce competition in the automotive world, simply making a great vehicle isn't enough sometimes. That's why the Japanese automaker's marketing team is hard at work to win over your attention.

One way to do so is by creating a catchy tagline that will stick in the back of your mind when…

The only thing worse than being in an accident is being at fault for it. Knowing this, Toyota is developing a new system that aims to remind drivers with a bit of a led foot to slow down when there's strong potential for an accident.

Sounds great, but how does it work?

The Pre-Collision System (PCS) from Toyota uses millimeter-wave radar to detect the potential for a collision ahead of a vehicle. As the…

No one wants a dud car. No one. Hence it stands to reason that Consumer Reports' Reliability Survey is one which people pay close attention to and use as a guide for shopping. This year's results, we're proud to say, puts Toyota's three brands at the top of the list.

What companies are we referring to when we say Toyota's three brands?

Toyota as well as Scion and Lexus.

Scion came…

You might have heard that Toyota is planning to develop a fuel cell vehicle for the new Toyota lineup here at DCH Toyota of Oxnard in the future. While it's not expected until 2015, the automaker is already utilizing the technology. At its Torrance, California campus, Toyota has installed a 1.1-megawatt hydrogen fuel cell generator, the largest ever made.

It's part of the automaker's continued effort at striving for efficiency in…

Jay Leno spends most of his time chatting with celebrities, musicians, and more as host of The Tonight Show, but he's also a big car lover. In his popular web series Jay Leno's Garage, the affable talk show host recently ventured to Japan to film some episodes, and he got the opportunity to drive in a classic Toyota vehicle.

Leno drove a replica of the 1936 Toyota AA and is one of very…

Toyota already has a total of seven hybrid and electric cars to its name. Given many other automakers have only one, maybe three; it's something we're very proud of? Not hot headed or anything, just enjoying the feeling that comes with doing the right thing. However, in watching consumers struggle with volatile gas prices, Toyota believes it can do even better? It wants to do better.

To start, the Japanese automaker is promising…

You might never have heard of Bodine Aluminum before. But, they have played a critical behind-the-scenes role in Toyota's success here in North America. Originally founded in St. Louis, Missouri in 1912 by Mr. Jesse R. Bodine, Bodine Aluminum has deep automotive-industry roots. In fact, during its youth, the company focused primarily on manufacturing patterns for diverse automotive clientele. The company quickly expanded and began also creating parts for the military and aircraft industry…

If you fancy yourself to be an environmentally-conscious consumer you may think that your auto-buying options are limited to small electric and hybrid varieties. And if you truly view this as a limitation, DCH Toyota of Oxnard has good news for you.

Introducing the all-new Toyota RAV4 EV - the dynamic, all-electric SUV that is set to arrive at select California dealerships by the end of the summer.

Where did the idea come from?

The RAV4…

At DCH Toyota of Oxnard we're committed to complete transparency when it comes to your next new Toyota. And that means fully disclosing any costs that may accumulate in the time that you own a specific vehicle.

One cost that many drivers have been asking us about lately is replacing the battery found in a 2012 Toyota Prius. It's a good question to ask, since no battery lasts forever. And while it's…