Pete Seeger once inquired, "Where have all the flowers gone, long time passing?" He concluded that "Young girls picked them, every one," and bemoaned, "when will they ever learn?"
This coming august, you may find yourself asking the same question of Scion.
We welcome Scion customers to Toyota. Beginning in August, Scion’s youth-oriented cars will join the Toyota line-up https://t.co/drWtWb6LCI
— Toyota USA (@Toyota) February 3, 2016
After enjoying over a decade of being the youngest brand in the auto industry, with a mean age of 36 years old, where are all the Scions going?
They've gone to Toyota, every one.
Scion's 2017 model year vehicles will be wearing the Toyota badge. This includes the popular iA sedan, and the new iM hatchback which was always the Toyota Auris in disguise anyway.
Toyota has learned a lot from the "laboratory" that was Scion brand.
As CEO, Jim Lentz explains, "Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network."
Those of you who favor the Scion brand, don't panic. Toyota is pledging to continue support of Scion drivers through this transition, and customers can still expect to find expert maintenance and repair services at dealerships like DCH Toyota of Oxnard.
